Properly knowing about the user behavior in your mobile apps is the most essential factor in making sure whether your app is successful or not. It's the simplest way to know what will work out smoothly and what will not work for your app, usually providing an infinite number of insights that can completely alter your approach for the design and functionality of the applications.

What can you do by understanding the Patterns of Usage?

• Customize your application to fulfill the user requirements.
• Betterment of the user experience by doing away with the hurdles and optimizing the convenience procedure.
• Highlight the areas that need some transformations, thus in turn leading to increased cost of user retention and loyalty. hikeQA, a leading mobile app testing company has years of expertise at understanding the patterns of usage and the ups and downs that your mobile app goes through.

Understanding the behavior of the user will provide you with some advantages, like:

• Translating the user activities into actionable data.
• Guiding future updates and development.
• Being able to make well informed decisions on the basis of facts and researched data instead of assumptions.
• Enabling personalized experiences, increasing engagement rates, and total user satisfaction.

Come on, now let us analyse the steps that you should take for understanding and refining the user behavior for your business benefits.

1st Step: Define your Targets

Before you dive into the user behavior analysis, first you must establish what success should look like for your phone app. This also means how you specify your goals as well as metrics. All mobile application services companies first define their targets before moving over to the next step.

2nd Step: Recognising the Main Performance Measures

The important indicators of performance can be measured without any problem. They include different metrics like the everyday active users, rate of retention, steps for engagement or the rate of purchase for the app. You must choose the KPIs that show your business model as well as target.

• Everyday Active Users
• Rate of Retention 
• Engagement measures 
• Rate of in-app purchases

3rd Step: Fixing Proper Goals for your Mobile Apps

Fixing proper, measurable goals for your app would mean properly stating the things that you wish to achieve. Well, you might wish to expand the user engagement by around 20% or double your total within application purchases. You should remain particular and realistic in specifying your goals.

• Raise your user engagement by about 20%.
• You can easily double the number of within application purchases.
• Expand your user engagement by about 20%.
• Increase the number of in-app purchases.

4th Step- Collection of Data 

Keep reading to disclose how you can collect precious data about your users and their weird behaviour. For capturing the precise data related to the behavior of your customer, you must implement the analytics tools. If you take into consideration these options like Google Analytics, Firebase or the MixPanel. These are some of the most awesome tools and can provide you insights into the demographics of the consumer, usage of the device, time duration of the session etc. All well acclaimed mobile app testing companies pay extra attention to this step.

• Firebase: Actual Time user behavior.
• MixPanel: The details on user analytics and engagement.
• The Google Analytics: The consumer Demographics and how many times the device is being used.

By the time you have already set up the analytics tools, you must start gathering data. Always prioritize the relevant data, as it will be important for your business targets like rate of user engagement, frequency of usage, within application purchases, rate of user retention and value for lifetime. Never forget to track down and analyse this data with time to understand the new patterns and trends in behavior of the user.

5th Step: Analysis of User Behavior

Understanding that your app’s user behavior will move in a particular direction and follow a methodical approach is quite important. It involves looking into the different factors and exploring your data.

6th Step: Classifying your User Base

To actually get hold of the user behavior, you should segment your audience into certain manageable segments. It can be depending on different aspects like:

• The Frequency of Usage: Everyday Users vs the Rare Users.
• The level of user engagement: Active Users vs the latent users.
• The frequency of customer engagement: The total number of Active and hidden users.
• How they interact with your mobile application 

Put your superb quality assurance skills to use and discover how the users navigate through the application and which are the features that they make maximum use of.

7th Step: Recognizing the Pain Points faced by the users

Knowing the problem areas of your mobile application and understanding the trouble faced by mobile app users is a critical aspect of consumer behavior tracking. The goal is to find out the factors that would have a negative impact on the user experience, hence affecting the consumer behavior in totality.

The next step is recognizing the areas for improvement and raising the below mentioned questions.

• Where do users struggle the most?
• Which features are not user-friendly?
• Is the user interface intuitive?

By taking care of these issues, you can easily enhance the customer experience and optimize their engagement levels to a huge extent. For more help and guidance regarding mobile app testing services, you can always reach out to hikeQA, a renowned quality assurance organisation situated in NCR.

8th Step: Testing as well as Iterating

Getting an understanding of the customer behavior in your mobile app is not just a one time issue. It is a consistent procedure that involves timely assessment and improvement. The final goal is to make the user experience smooth and enjoyable.

User Focused Tests

Perform user-focused tests to understand the usability of your application. Don't forget that each user expects something different from you. So your favourite should be to cover as wide a range of users as quickly as can be. Usage scenarios, task completion, and complete user satisfaction with your application must be the areas of focus.

To achieve the best quality assurance for mobile applications, be flexible to criticism and be ready for alterations. Do not take user feedback as a joke.

Final Thoughts 

Once you begin understanding the user behavior in your phone app, it will include a consistent cycle including steps like tracking, decoding, implementation, and measuring every bit.
To properly track the success, you must carefully monitor the different important Performance Indicators and metrics like user session lengths, return visitors, number of page views, and conversion rates. These parameters will give you some precious insights into the customer behavior in your phone application. Don't forget to use these impartial data to give number 1 priority to your developments, enhance your methods and correct the identified issues at the right time, resulting in the finest user experience. These are just some guidelines for the best mobile app testing services.