The success of your brand business will be greatly enhanced by having a strong online presence. Patients today are searching for efficient means of contacting doctors at any time and from any location. Many renowned hospital owners have already begun displaying their services through their own websites in order to be accessible in the preferred connecting medium of the patients.
However, developing websites can be tricky and can get complicated at times. However, one platform known as WordPress is being constantly used and is popular across developers to use WordPress. This indicates how important it is to create a WordPress website.
Besides, the pandemic has completely revolutionized the brand industry globally. Web presence is no longer a luxury but rather a must for a medical institution. Additionally, a hospital website promotes its medical services, informs potential patients about its services, treatments, etc., and simplifies online and in-person check-ins for both current and new patients. This again shows the importance of having a website for your brand business.
So how can you build a website through WordPress?
- Identify and select appropriate domain name
Finding and choosing a domain name that is both distinctive and indicative of your brand's image should be your first step. To avoid your website becoming lost in the sea of hundreds of other websites, just make sure the domain name is short and easy to remember. Additionally, the domain name you choose needs to be representative of your brand or the sector you operate in. But you need to make sure that you use correct domain extensions such as .com or domain extensions that match the needs of your business, unless you work for a government agency or an educational institution, which mandate the use of other domains.
- Deciding hosting platform
The next step is to host your website on the proper platform after choosing your domain name. This is perhaps one of the most critical factors that needs to be considered. It can have a significant impact on the overall functionality and performance of your business.
There are several alternatives to pick from, and they range in price and capability. For instance, virtual private servers, or VPS as they are more often known, are one of the greatest solutions, especially for small enterprises because they cost between $20 and $50 per month. They provide a variety of assistance options, such as chat, email, and security support.
Just make sure you choose just the right hosting platform for developing your brand website on WordPress which will drive traffic and ultimately sales in the long run.
- Selecting designs and themes
The theme plays a significant part in hospital websites. Websites with appealing color schemes, clear layouts, breath-taking themes, minimalist designs, lovely hues, elegant fonts, etc. give your site a professional appearance. In fact, around 94% of people decide to stay or leave your website based on how your website is designed and overall appearance.
This is not just related to selecting designs and themes. It goes far beyond that and different factors need to be considered while creating a brand website on WordPress. The structure of your website is one aspect on which you should concentrate. The navigation path and all other aspects of the website, including content management, should be carefully planned based on the requirements of both your customers and your business.
- Identify and select appropriate website builder
Many premium themes with lots of customization options are available through WordPress. However, for a beginner, this process can be overwhelming especially without an expert to help you. Many tools are available which can be utilized for creating a brand website on WordPress especially as a beginner. And one such platform is website builder.
Page builders are a wonderful tool for both experienced web developers and newcomers. Here, we suggest two widely used WordPress website builders named Elementor and Beave Builder that make it simple to put up your medical website. For instance, Elementor which offers layouts which are customisable, customized content, and other features using a number of tools and components. It has more than 50 widgets and 100 beautiful and editable layouts. Similarly, Beaver builder is an interface between user and machine coupled with customisable content and design options to choose from.
- Use of appropriate plug-ins
WordPress already comes with a tonne of plug-ins that offer a variety of functions, from basic features like website speed optimization to more sophisticated plug-ins like those for charitable donations, which are themselves complicated plug-ins. This is crucial since the methods for booking appointments have evolved quickly, necessitating the need for a variety of alternatives and plug-ins. For instance, one of the plugins that WordPress for developing your brand website on WordPress is Bookly. Through this plug-in, you can automate your reservation process and take online reservations directly from your website. Both a free and a paid version of the plugin are accessible. Similarly, another plugin named KiviCare was created specifically for orthopedic surgeons, dentists, cardiologists, pediatricians, and other medical professionals to manage many clinic visits and encounters. The user-friendly plugin enables you to create unique dashboards for managing your patients and reservations.
- Upload correct content
The next stage is to produce and upload a distinctive and dynamic piece of content that successfully communicates the message you want to send, after the theme and plug-ins have been decided upon. Particularly for non-profit organizations seeking donations from a global audience, high-quality material is crucial.
Make sure your writing is clear, concise, well-written, and simple to read for a variety of audiences, including persons with special needs. Once your material has been posted, you must make sure that it has been optimized to reach the right audiences. Include high-quality images, films, and animations that are also a good representation of your brand.
Final thoughts
WordPress.com has a tonne of tools for creating a website from scratch, which makes it simple for your hospital or clinic to developing your brand website on WordPress. And using WordPress as a starting point is the ideal way to achieve it.
Especially when setting up WordPress for your hospital, make sure you have a purpose in mind because it will affect practically every part of your organization. After determining your goal, the following stage is to determine all pertinent plug-ins, pick the best hosting environment, and choose the extra features you wish to offer.
And youre all set to embark on your journey of designing a website.
