Scooter rental services first emerged in 2017 and have since spread rapidly across major cities around the world. Today there are several major players that dominate the scooter rental market in key markets. Bird, Lime and Spin are likely the biggest names, having established large fleets in over 100 cities each across North America, Europe and elsewhere.

Scooter Rental companies have adopted an asset-light business model that allows for rapid scaling. Rather than owning expensive vehicles, they leverage crowdsourced labor and capital to deploy and maintain fleets. Scooters are simply left parked on sidewalks around cities after each ride until the next user. This means companies avoid costs of parking infrastructure, dedicated staff for rebalancing fleets, and other traditional operational expenses.

In the growth of shared electric scooters presents great potential to amplify last-mile connectivity, supplement public transportation networks and offer low-cost mobility access. However, companies must balance rapid scaling with responsible practices to integrate services cooperatively within local communities and address concerns over sidewalk usage, rider education and permitting requirements.

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