You're not alone if you recognize the importance of web design to your company but aren't sure what traits a web designer should possess. "What to look for in a web designer?" " is a common question, yet answering it can be challenging.

The truth is that selecting a web designer has become increasingly difficult over time. Aside from the continuously expanding community of freelance web designers and web design agencies, the field of web design itself is rapidly altering as user expectations and web design trends change.

To help business owners like you through this process, here's a list of seven attributes that every professional web designer — the type of web designer you should hire – should have. When speaking with potential web designers, use this checklist to help you make the best decision and position your company for greater success.

Why should I hire an amazing web designer?

You're ready to get started on your business's website, but how do you know if you should hire web designers?

Check out these 3 indicators that you need to hire a web designer.

• You don’t have enough time to create a website on your own

It takes time to build a website that will produce tangible results for your company. You should put money into establishing a unique design that will set your company apart from the competitors.

You're missing out on a fantastic opportunity to attract leads to your business if you don't have the time and money to invest in the design of your website. If your website isn't visually appealing, visitors will abandon it.

Hence, hiring a website designer is the most suitable approach if you don’t have time to design one and that’s what makes a good web design.

• You lack experience of website design

Your website is an important element of your company.

It's critical that you invest the time necessary to establish a website for your company. It might be challenging to create an effective website that delivers results if you have no prior expertise designing custom websites.

Hence, if you are struggling with ‘what to look for in a web designer’, hiring a website designer comes into play right here. If you hire a professional to design your website, you will automatically start driving results and move ahead to the growth of your company.

• You wish to have a website that stands out among your competitors

It's crucial to have an amazing website to give your visitors a remarkable experience. If you're building a website on your own, you can use a template website builder to get started.

While these template builders make it simple to create a website, they don't help you stand out from the crowd. You'll be mistaken for hundreds of other websites that use the same templates as you.

Therefore, if you hire a website designer, they will be able to assist you in creating a fully personalised website that is specific to your company and also provides a memorable experience to your users.

What to look for in a website designer?

• High-quality portfolio.

An amazing web designer's portfolio demonstrates the actual consequences of their work and what they can do for your website. It demonstrates how advanced their web design knowledge and talents are, and should thus be a crucial factor in deciding which designer to hire.

Examine the previous work of the web designers you're speaking with. Don't be afraid to inquire about why they created a particular website and how their design influenced their client's business growth.

• Customer service

No matter how stellar your designer or agency is, if they can't respond to your calls or emails in a timely manner during business hours, they likely won't be able to meet your deadline. This could spell the death of your company if your project is urgent due to something like a product launch.

• Necessary skills

What are the skills needed to be an amazing web designer? Whoever you select must be proficient with the web technologies as well as web design quality your project requires. If you want to convert your website to a CMS, make sure they have a good understanding of your chosen CMS and the web technologies that support it. Most open source CMSs are controlled by PHP. 

It's always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just plain mediocre at everything.

• Communication skills

Communication skills are just as important as design and programming skills, because if your web designer communicates with grammar or spelling mistakes, so will your website.

Hence, be cautious when analyzing what to look for in a web designer and always assess the communication skills before finalising the designer as it is among the most essential skills needed to be a web designer.

• Marketing/SEO experience

Aside from knowing how to design flexible websites, any experienced web designer should be well-versed in the most recent SEO methods and how to best implement them on your website. After all, all of your catchy text and ground-breaking information on your website would be for naught if you don't have any visitors. 

Your web designer must make your website effective and noticeable with the help of SEO in addition to maintaining the web design quality and having it appear and feel excellent for its end-users. Choosing an SEO-savvy web designer improves your chances of having a high-converting website that works in tandem with your digital marketing efforts.

• Sensible pricing

One of the most important factors to consider when hiring a web designer is your budget. However, keep in mind that the adage "you get what you pay for" is extremely accurate in the business world. Established web designers with advanced knowledge and abilities add more value to your company than a recent graduate, which is why they charge more.

So, it would be wise to spend money once by hiring a professional website designer who in return will create a user-friendly and appealing website that would drive results.

Conclusion

By taking all the points mentioned above into consideration, we can conclude that hiring a professional web designer is essential as that’s what makes a good website design.

Remember, that a successful website is the one that drives consistent results and keeps its audience satisfied with its web design quality as well as the content. So, make sure that the designer you hire fulfills all the prerequisites listed above.