Netflix is implementing changes that affect its basic plan users, compelling them to upgrade their subscription options.

Reports indicate that a Reddit user in Canada shared a notification from the Netflix app, warning that their access would end on July 13 unless they switched plans. This notification highlighted the discontinuation of the basic tier, with new plans starting at $5.99, which is the ad-free option available in some regions.

Previously, the basic plan was Netflix’s most affordable ad-free streaming choice at $9.99 per month. However, in the summer of 2023, the company phased out this plan for new and returning members in the US, UK, and Canada, although it remained available for existing users until now. In January, Netflix announced the complete removal of the basic plan in areas where they offer ad-supported options.

The transition appears to be gradual. One user reported receiving an email in late April urging them to select an alternative plan by June 15. This sentiment was echoed by another Redditor, who had a deadline of June 8, expressing frustration over the unexpected requirement to change plans after being a loyal subscriber.

With the basic tier gone, users now have three plans to consider: the standard plan with ads priced at $6.99, the regular standard plan for $15.49, or the premium plan costing $22.99.

Interestingly, while it may seem that Netflix aims to push subscribers toward the higher-priced plans, their ad-supported option has gained traction. As of November 2023, the standard plan with ads boasts 15 million active users globally, offering a lower-cost alternative while also generating additional revenue for Netflix.

Despite these changes, Netflix continues to be a leading player in the streaming market in the US. Recent data from JustWatch reveals that it ranks second, closely following Prime Video, with both platforms holding a 22% share of the market.

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