How South Korean dramas made waves in the land of Bollywood

An unexpected accident leads a young woman to beทดลองเล่นสล็อตstranded in a hostile country. Before receiving help from a handsome young soldier

The two fell in love. but have to overcome many obstacles including the border between the two countries than in the end they will be together

If you had brought this story to an Indian many years ago, The first thing that came to mind was the Bollywood movie Veer-Zaara, starring Shahrukh Khan and Preeti Zinda as rival couples from India and Pakistan.

But that idea has changed. After the South Korean series Crash Landing on You (CLOY) or "Emergency Love Pin" was released in 2019, telling the story of young people from North and South Korea whose destiny brought them together.

Paroma Chakwarti, one of the hosts of the K-drama podcast Drama Over Flowers, spoke about the phenomenon. “Audiences around the world have fallen in love with CLOY because the series captures the tragedy between two nations in a touching and accessible way. But I feel that South Asians around the world feel differently.”

One of India's very first podcasts, her podcast shows just how popular South Korean series are in India.

The K-drama boom in India began in 2000 in the north-eastern state of Manipur. which separatist rebels banned the screening of Bollywood movies. After that, the popularity of Korean series gradually spread throughout the country. Especially during the COVID-19 pandemic. that makes Indians have to stay at home Causing the viewership of Korean series on Netflix India to increase by 370% in 2020 compared to the previous year.