Earlier this month, EA launched an investigation after it was alleged that employees at the company were selling rare FC 25 Coins Ultimate Team cards to gamers, some of which were going for thousands of dollars. The situation caught the attention of the publishing house after fans on Twitter helped get the hashtag EAGate trending, which led EA to give a statement saying it would bring to justice those who had committed the illicit act, as well as ban the players who had bought them at any point.
With what ScudzTV is telling people on Twitter, many may not be surprised by how much time, effort and/or money needs to poured into an EA-published game in order to get the most out of it. The controversy around loot boxes in FIFA, and other games, still rages on, with some countries, such as Canada, filing a lawsuit against EA over damages brought on by them. What's been laid out before everyone regarding how long it would take, and how much it would potentially cost, to put together a dream FC 25 Ultimate Team squad once again does not shine a good light on EA's business practices.
Last week, EA found itself embroiled in a scandal after it came to light that at least one company employee had been clandestinely selling FIFA 25 Ultimate Team card packs, which contain incredibly rare cards with low drop rates, for between $1000-2500. On Twitter, EAGate started trending as news began to spread about this questionable activity and many gamers, particularly those who had spent large amounts of money trying to obtain these rare FC 25 Ultimate Team cards the officially sanctioned way, spoke out in anger.
EA‘s immediate response was to announce that it would be launching a thorough investigation into the alleged controversial employee activity and would ban any FIFA accounts that had obtained cards through this black market. Now, a few days later, EA has revealed that it has uncovered a small number of accounts engaging in questionable activity. “One or more EA accounts,” said the company, had been “used inappropriately by someone within EA,” who had granted items to these compromised accounts.
As the investigation continues, the company promises that any employee found to have sold buy EA FC Coins items to players will be reprimanded. In the meantime, EA has stopped discretionary content granting, an internal company practice that enables employees to legitimately gift in-game content to EA accounts for testing, marketing, or compensation for customer service issues.