2K Sports gets away with the microtransaction-based hustle

2K Sports gets away with the microtransaction-based hustle


2K Sports gets away with the microtransaction-based hustle and MT 2K22 in-game advertising of MyCareer barelybecause it's tied to the game's strong role-playing elements and lifestyle aspects. The game's producer has stuck its fingers into players' cookie jars every year since 2014 but the players haven't come back.

I'm not sure they'd do it if the single-player career hit story is as safe and boring than Madden NFL 22's Face of the Franchise. I'm sure I'd be unable to stand being expected to behave courteously and with respect throughout the highly transactional, materialistic world of MyCareer's city.

And it was damn cathartic, before that pivotal match against the Nets, to unload my anger on my interviewer Candace Green and see my fan base grow, in number and also my personal "brand" rise across practically every measurement. In other games that involve video sports me-first vituperations usually give you some passive aggressive suggestions that players shouldn't be expected to behave this way.

I've come to expect this; sports video games are a major source of publicity for the leagues who license them, and their developers often want to present them and their athletes in the best possible light. It's a good thing that 2K Sports and the NBA NBA and 2K Sports have a trusting enough relationship that the normal conflicts and confrontations of professional sports can be described and resolved honestly. The result is a job where I feel an active participant and not a figure that's being taken advantage of.

The new season will focus on His Airness, Michael Jordan and Buy NBA 2K22 MT the championship-winning Chicago Bulls. Season 2 will introduce new rewards for both MyCAREER as well as MyTEAM. In MyCAREER attaining the level 40 in Season 2 will grant the Skeleton Mascot. In MyTEAM, the reward for MyTEAM when they reach the level 40 is an Pink Diamond Kevin Garnett.


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