In this highly competitive business landscape, a well-designed and compelling website is not just enough anymore. It goes far behind that. But one mistake that most businesses make is not to focus on the website. Having a poor website will cause a fortune to your business which is not just confined to losing customers, revenue and market share. These businesses think that they are capable of designing a website on their own without outsourcing the same to save cost and money.
Imagine you are visiting a supermarket and you aren’t aware where to find products. You’re just wondering here and there. You won’t visit that supermarket ever again, right?
Just like that superstore, there are certain mistakes that ruin your business, brand image and profit levels in the long run. Knowing these SEO mistakes is your first step towards analyzing your website and improving on the same for delivering unique experiences to your customers.
Here are top SEO mistakes which can ruin your business in the long run:
- No ease of usage
Around 70 to 80% of transactions happen through the internet. So, if you can’t deliver ease of using your website or your customers find it difficult to use your site, your users won’t stick to your website for long. This is in fact, the most common mistake that most of the website design service providers also often do is not to take care of usability index. It also includes slow loading time, no interactive design and lack of responsiveness. Thus, you need to make sure you consider this as a priority when designing a website.
- Absence of Call to actions buttons
If your website lacks or doesn’t motivate your users to take necessary next steps, you are going to lose on revenue and sales. These CTAs are present in the form of hyperlinks or a color-coded text. Moreover, if these CTAs aren’t highlighted well, your users will not click it, defeating the actual purpose of these buttons. This makes it impeccable to include these buttons if you want your users to stick around for a longer time.
- High-end content
You will be surprised to know that a user just spends on an average just 5.59 secs on going through the content across the website. And if you have a difficult to understand content, this average will further reduce drastically. Hence, your website should have a clear cut and easy to understand content which is beneficial from an SEO Problem point of view as well. Make your content easy, interactive and engaging at the same time.
- Use of different font sizes and colors
Use of too many font styles, colors and sizes will make you look unprofessional and messy. This mistake is often done by many website design service providers who include too many fonts and styles on a single page. This not only looks bad from an aesthetic point but also a major factor that forces your users to leave your website. Make sure you have consistency across your pages and website itself.
- Complicated and difficult to understand forms
Sometimes your business needs further information from customers to understand their requirements in detail. Having a complicated website will make this process much harder to comprehend. If you have an overly complicated form with so multiple difficult texts and keywords it will irritate your visitors. So, what do you need to do?
Revamp your forms to make it user friendly.
- Low quality images
The graphics and images that you use on your website matters a lot to your business. If they are not of high quality and sharp, you will not only look unprofessional but it will also hamper your brand image. This is yet another common mistake that most of the business and website design companies often commit.
But at the same time, you need to consider that your images shouldn’t impact your website loading time. Besides, you need to make sure your images don’t affect readability in a negative way. For instance, if you use too many images in the background, it will be difficult for your users to read content and CTAs, affecting your brand services and revenue.
- Not mobile friendly design
If your website is not mobile friendly, your business will not appeal to the majority of customer segments. This is because the majority of your visitors will reach you through mobile platforms and if your website is not designed for that one, you will definitely lose a good segment of customers.
- Website loading and turnover time
The time your website takes to load has a major impact on your sales. If your website takes time to load, there is a high chance that your customers will reach out to your competitors for the same product requirement.
So, what do you need to do here?
Make use of correct applications and tools which will help you in managing turnover time for your website.
- Poor language and use of grammar
Having content with lots of grammatical errors will ruin your company’s image and credibility by conveying that you don’t focus on these details. Your customers might assume that if a company doesn’t focus on simple things such as grammar, how can they help us with service?
So, just make sure you proof-read your content before uploading on the website.
- Wrong ads placement
Having too many ads or placing ads incorrectly will have a huge impact on your business in ways that you can’t think of. Besides, too many ads can frustrate your visitors and they will be forced to leave your website. Just pay attention to your pop-ups, especially ensuring they are easy to close for your users.
Final thoughts
To sum-up, your website can break or can-do wonders for your business. This is particularly true if you operate only through online platforms. Hence, you need to be extra cautious to avoid mistakes listed above. This will help you to improve your designs and deliver a consistent experience for your users in the long run.
