IV therapy, or intravenous therapy, is a medical treatment that involves delivering vitamins, minerals, and hydration directly into your bloodstream through a vein. This method allows for rapid absorption, ensuring that your body receives essential nutrients much faster than traditional oral supplements. It can be particularly beneficial for individuals who have difficulty absorbing nutrients due to digestive issues, or for those seeking quick rehydration after exercise or illness. The therapy is tailored to individual needs, and the specific formula can vary based on health goals, such as boosting energy or enhancing immune function.