In January 2022, he posted an online video that Madden 22 coins read "I've never seen this before...You win EA...I'm ever playing Madden again ..." But just a few days later, Belton posted another Madden video. If you'd been following his channel for a long time, as I was, you'd know he was never going to go away.

What's funny about Madden -- the sole NFL certified video gaming franchise after 34 years of existence is that despite its immense popularity, you only hear is complaints about it.

The primary criticism, that is repeated time and time again, is that each year's version is only a slight upgrade over the last. Because EA Sports has the exclusive license, it's the only company that can create a "simulation-style" NFL game. This means that the developer is under no pressure to meaningfully improve the game each year. In 2020, an enthralling twitter campaign was launched to urge the league to release EA as its official partner #NFLDropEA. Even with the social media furore and the coordinated review-bombing of games' Metacritic site, Madden 21 sales were substantially higher. This year's Madden 22 did well, also, and the series continues to be the most-seller sports franchise in history.

The critics hail from a minority of vocalists, but one whose task is to be very vocal. I'm talking about YouTubers, who make their living by in streaming videos and in a game they claim they hate.

The diversity of YouTuber focuses speaks to just how massive the game these days. There are YouTubers such as Belton who share videos of themselves playing in various games; there's an array of people uploading tips and tricks, then there are those that are dedicated to buy mut coins dunking on Madden.